Gaya Hidup Generasi Z Pada Sistem Perbelanjaan di Era Digital
Abstract
This research examines the impact of Generation Z's lifestyle on shopping systems in the digital era, and its implications for social change. As digital natives, Generation Z is highly adept at utilizing technology and online platforms, which influences their preference for fast, easy, and practical transactions, especially through e-commerce. The increasing use of platforms like Shopee, Tokopedia, and others indicates a significant shift from physical to online shopping. While offering convenience and efficiency, this digital lifestyle also carries negative consequences, including a tendency towards consumptive behavior driven by the Fear of Missing Out (FOMO) phenomenon and following trends without considering product utility. An analysis of social change and consumptive behavior theories confirms that technological advancements have reshaped how society interacts with the market, encouraging impulsive purchases. To address this issue, financial literacy and budget planning are crucial in fostering wiser spending habits among Generation Z. This study employs a descriptive qualitative research method with a phenomenological approach.
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References
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